![]() They all deliver, and they are all running seductive deals and promotions. There are also three other multi-location businesses that compete with yours in many of the neighborhoods where your restaurant is present. Some customers may also be searching for a mix of items, or just an easy and affordable dinner.Īnd it’s competitive. So now you are looking at advertising 30 different locations, and each location has three different possible orders. To make things even more complicated, your pizza restaurants also deliver pasta, and wings. Not only are there multiple pizza restaurants per city, but each restaurant is also in a different neighborhood. Your restaurants are in ten different cities. Let’s say that you want to advertise 30 pizza restaurants on AdWords. It needs to be very specific, while also being manageable (and not overwhelming). An AdWords campaign for multi-location or franchise businesses needs to scale, but also stay relevant to local searchers and potential customers. Here’s why: It’s not enough to replicate a massive campaign on the local level. No small task.īuilding and managing profitable AdWords campaigns for multiple location businesses is also a unique practice, requiring some fairly intense spreadsheeting, and an impeccable focus on tiny details. It is essential to be aware of what is going on at a large scale, but you also have to pay close attention to each each individual location. ![]() ![]() Franchise and multi-location business are fundamentally different from your corner store: they require a macro and micro approach to marketing and management. ![]()
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